How does our brain process sound?
Since the beginning of human existence, humans have always been fascinated by music. The use of chants, drums, and horns predates the use of language as we know it today. Music has the power to alter moods, physical and
Is YouTube’s golden age over?: Exploring diverse revenue streams for YouTubers in 2021
How to make money on YouTube in 2021, beyond ad revenue...
Here’s why musicians should create a Discord server for their fans
Since its inception in 2015, Discord has been a popular social media app for avid gamers. Over the last year, it has garnered the attention of musicians, celebrities, and content creators, and is now quickly expanding be
How much does it cost to put on a music festival?
Music festivals range from small local festivals with a few hundred people to mammoth festivals like Coachella. While you can possibly get away with organising a DIY festival without spending a dime, planning a full-scal
Lil Nas X: Gen Z’s Marketing Genius
What lessons can you take from Lil Nas X's monumental rise in the last two years?
Goodnight Vienna? Touring Europe is Now a Minefield for UK Artists
How has Brexit affected the ability of UK musicians to tour Europe?
Breaking News: UK MPs call for the modernisation of music streaming.
Could equitable remuneration change the music industry and streaming for the better?
How a viral song on TikTok turned into an artist’s worst nightmare
How going viral on TikTok, a dream for most aspiring artists, turned into a nightmare for one.
Spotify Fan Study: What it tells us about MERCH
In the final part of our analysis of the Spotify fan survey, we look at how artists can use merch to grow their revenue.
Spotify Fan Study: What it tells us about RELEASING NEW MUSIC
What does the Spotify fan study tell us about how to run a release campaign?