Karun: The Kenyan Artist Making Waves With Her Unique Alt-R&B Sound
As she gears up for her Bristol debut next month as the winner of Amplify's Into The Metaverse Competition, Karun talks to us about her music industry journey so far.
Sped Up Songs On TikTok: Behind The Successful Internet Trend
Sped-up songs have taken over TikTok and streaming services, propelling songs to virality. The popularity of the trend on TikTok reflects changing music listening habits.
Music Reviews: Do They Actually Help Or Hinder Musicians?
Music reviews has traditionally been associated with professional music critics. However, with social media, fans are now music critics.
Perpetuity Record Deals & Their Devastating Effect on Artists
A perpetuity record deal gives record label ownership of artist's music indefinitely. Although it may benefit emerging artists, it takes away their control over their work.
Why Are Labels Forcing Viral TikToks?
Recently, a number of well-known musicians have claimed that their labels are forcing them to create viral TikToks. These artists include Charli XCX, Florence Welch, FKA Twigs and Halsey. Halsey, in particular, has been
Behind The 2020s Resurgence Of The Rock Star Persona
The term “rock and roll is dead” has been around for decades. Heck, even Jim Morrison – the lizard king himself – wrote a song about it in 1969. Although everyone can agree that the mystique surro
Why are small music venues closing down?
In the Reeperbahn district in Hamburg, Germany, there’s a sign that reads “Dear (future) neighbours, please keep in mind: this area has been dedicated to culture, arts and music for many years. The sounds belong
The Soundtrack Of A Generation: Behind Gen Z And Millennials’ Music Preferences
Spotify’s Culture Next report explores Gen Z and Millennials’ listening habits vis-a-vis the Covid-19 pandemic, digital trends, and last year’s social justice movements. The Gen Z and Millennial Landsca
Why clearing samples is crucial
It’s safe to say that pop, hip hop and samples are inextricably linked. Some of the best songs of all time materialised because of samples. Think the Notorious B.I.G’s Mo Money Mo Problems and the Diana Ross
What can music learn from games?
Forget The Beatles or BTS…the video games industry was worth over US$90 billion in 2020. This figure is expected to reach US$256.97 billion by 2025. [Source: Tech Jury] To put things into perspective, total music i