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InterviewsCultureMusic Culture

Karun: The Kenyan Artist Making Waves With Her Unique Alt-R&B Sound

April 17, 2023
by Janelle Borg

As she gears up for her Bristol debut next month as the winner of Amplify's Into The Metaverse Competition, Karun talks to us about her music industry journey so far.

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Music CultureCultureMarketing

Sped Up Songs On TikTok: Behind The Successful Internet Trend

February 13, 2023
by Janelle Borg

Sped-up songs have taken over TikTok and streaming services, propelling songs to virality. The popularity of the trend on TikTok reflects changing music listening habits.

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CultureMusic Culture

Does Music Feedback Actually Help Or Hinder Musicians?

February 1, 2023
by Janelle Borg

Music feedback has traditionally come from professional critics, but with social media, fans have become critics with the power to influence music.

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Music Culture

Perpetuity Record Deals & Their Devastating Effect on Artists

January 6, 2023
by Janelle Borg

A perpetuity record deal gives record label ownership of artist's music indefinitely. Although it may benefit emerging artists, it takes away their control over their work.

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Music CultureCultureMarketing

Why Are Labels Forcing Viral TikToks?

June 13, 2022
by Janelle Borg

Recently, a number of well-known musicians have claimed that their labels are forcing them to create viral TikToks. These artists include Charli XCX, Florence Welch, FKA Twigs and Halsey. Halsey, in particular, has been

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CultureMusic Culture

Behind The 2020s Resurgence Of The Rock Star Persona

May 23, 2022
by Janelle Borg

The term “rock and roll is dead” has been around for decades. Heck, even Jim Morrison – the lizard king himself – wrote a song about it in 1969. Although everyone can agree that the mystique surro

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Music CultureBusiness and MusicMusic Industry

Why are small music venues closing down?

November 28, 2021
by Janelle Borg

In the Reeperbahn district in Hamburg, Germany, there’s a sign that reads “Dear (future) neighbours, please keep in mind: this area has been dedicated to culture, arts and music for many years. The sounds belong

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Music CultureFan EngagementMusic & TechnologyMusic Industry

What Spotify’s Culture Next report tells us about Gen Z and millennials’ listening habits

November 28, 2021
by Janelle Borg

Spotify’s Culture Next report explores Gen Z and Millennials’ listening habits vis-a-vis the Covid-19 pandemic, digital trends, and last year’s social justice movements. The Gen Z and Millennial Landsca

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Business and MusicMusic CultureMusic FinanceMusic Industry

Why clearing samples is crucial

November 19, 2021
by Janelle Borg

It’s safe to say that pop, hip hop and samples are inextricably linked. Some of the best songs of all time materialised because of samples. Think the Notorious B.I.G’s Mo Money Mo Problems and the Diana Ross

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Gaming CultureBusiness and MusicMusic & TechnologyMusic CultureMusic MarketingWeb3 & Music

What can music learn from games?

November 19, 2021
by Janelle Borg

Forget The Beatles or BTS…the video games industry was worth over US$90 billion in 2020. This figure is expected to reach US$256.97 billion by 2025. [Source: Tech Jury] To put things into perspective, total music i

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