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Why and how artists should use email marketing in 2021
The current musical landscape consists of a melting pot of artists, all bidding for the attention of audiences…
Spotify’s listener-to-follower ratio: What it reveals about audience engagement
Some artists have millions of streams on Spotify, but only a couple of hundred followers. Why does this…
How does inflation impact the music industry?
Inflationary pressures are a massive talking point across the world this week, but how will this affect the music industry specifically...
How much does it cost to put on a music festival?
Music festivals range from small local festivals with a few hundred people to mammoth festivals like Coachella. While…
7 transferable music skills that companies want
So you've decided to leave your passion for music behind and head out into the wider world of work, what can you do with the skills you've picked up?
Your music marketing release plan in 8 steps
Here's our guide to executing a hype inducing marketing campaign in 2021.
Goodnight Vienna? Touring Europe is Now a Minefield for UK Artists
How has Brexit affected the ability of UK musicians to tour Europe?
Breaking News: UK MPs call for the modernisation of music streaming.
Could equitable remuneration change the music industry and streaming for the better?
How a viral song on TikTok turned into an artist’s worst nightmare
How going viral on TikTok, a dream for most aspiring artists, turned into a nightmare for one.
Spotify Fan Study: What it tells us about MERCH
In the final part of our analysis of the Spotify fan survey, we look at how artists can use merch to grow their revenue.