Dark
Light
What Spotify’s Culture Next report tells us about Gen Z and millennials’ listening habits
Spotify’s Culture Next report explores Gen Z and Millennials’ listening habits vis-a-vis the Covid-19 pandemic, digital trends, and…
The 5 pillars of fan engagement
Janelle Borg explores the five key principles of fan engagement, a key component of marketing for any musician or creator.
8 Bots for Building Your Discord Fan Community
These tools can help you get the most out of Discord when building your fan community.
A new, community-led funding model for music: DAOs
Could decentralized autonomous organisations be the building blocks of a new music industry owned by the artists and their fans?
How to set up a cryptocurrency and NFT wallet
Everyone in music is talking NFT's these days, but how do you create one for yourself?
How to *really* engage with fans: 5 underrated fan engagement tools
Turn your online presence, which
can often feel tedious to maintain, into something from which new opportunities can emerge.
Followers Don’t Equal Fans.
2020 has taught artists and their teams that to effectively leverage social media you need a measurable repeatable strategy.