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MarketingFan Engagement

Lemon8: What Is It & How To Use It For Your Music Career In 2023

July 4, 2023
by Janelle Borg

Learn more about Lemon8, the Gen Z-favourite app backed by ByteDance, blending Instagram's aesthetics with Pinterest's creative appeal.

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a woman wearing music merch
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MarketingFan Engagement

5 Urgent Reasons Why Music Merch is Essential for Every Gigging Artist

May 24, 2023
by Janelle Borg

Discover the reasons why music merch is a must-have for every gigging artist. Unlock the potential of your music career with this informative article.

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an artist merch stall in a virtual world
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Fan EngagementMarketing

7 Innovative Ways Artists Can Monetise Their Fanbase

May 22, 2023
by Janelle Borg

From exclusive content to brand partnerships and virtual concerts, explore how artists engage their fandom and turn passion into profit.

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MarketingBuild CommunityFan Engagement

How To Successfully Build A Discord Community As A Musician

January 27, 2023
by Janelle Borg

Discord is a popular community platform, attracting artists, musicians and creators. Follow these tips to build a successful Discord music community.

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characters representing a msuic fan club built around NFT
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Web3 & MusicFan Engagement

The Music NFT Community Is The New Fan Club

December 16, 2022
by Janelle Borg

In 2021, the global music industry was worth $26 billion. Despite this colossal number, artists rarely get proper credit or compensation for their work.

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CultureCreator MarketingFan EngagementMarketing

Check Out These 5 Innovative Alternatives To Elon Musk Twitter “X”

November 28, 2022
by Janelle Borg

The Elon Musk Twitter takeover has been far from smooth. The controversial transition has resulted in thousands migrating to other social media platforms. If you're thinking of doing the same, here are 5 innovative alter

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Spotify Fan Study: About Music Across Borders
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Fan Engagement

Spotify Fan Study: About Music Across Borders

May 27, 2022
by Janelle Borg

According to the latest Spotify fan study, artists from all four corners of the world continue to break barriers. In addition, music fans are no longer limited to their geographical area when it comes to their listening

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target audience for your music
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Fan Engagement

5 Ways To Successfully Identify the Best Target Audience for Your Music

May 6, 2022
by Janelle Borg

Finding the best target audience for your music can make or break your career. Casting a wide net from the very beginning can be counterproductive, as you’d be spending time and resources on people who are not into

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Music CultureFan EngagementMusic & TechnologyMusic Industry

The Soundtrack Of A Generation: Behind Gen Z And Millennials’ Music Preferences

November 28, 2021
by Janelle Borg

Spotify’s Culture Next report explores Gen Z and Millennials’ listening habits vis-a-vis the Covid-19 pandemic, digital trends, and last year’s social justice movements. The Gen Z and Millennial Landsca

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Music MarketingFan EngagementMarketing

The 5 pillars of fan engagement

October 31, 2021
by Janelle Borg

Janelle Borg explores the five key principles of fan engagement, a key component of marketing for any musician or creator.

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