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Music MarketingMusic IndustryMusic Industry Jargon Busting

Why Professional Musicians Should Join A Performing Rights Organisation ASAP

August 15, 2023
by Janelle Borg

Discover the role and importance of Performing Rights Organisations (PROs) in advocating for artists and songwriters and collecting royalties.

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Music IndustryMusic Industry Jargon BustingMusic Marketing

Marketing For Musicians: Everything You Need To Know For Guaranteed Music Marketing Success

August 11, 2023
by Janelle Borg

Let’s face it – we’re in a unique position where it’s never been so easy to get your music out in the world. The Internet and the rise of social media platforms have opened up a wealth of possibil

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MarketingCreator MarketingMusic Marketing

Twitch Musician: 7 Ways To Promote Your Music On Twitch And Make A Fortune

August 10, 2023
by Janelle Borg

Discover how musicians can thrive in the digital age using Twitch, a unique platform that empowers artists to build engaged communities.

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fans attending a show as a fan reward
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MarketingBuild Community

Fan Loyalty: 5 Innovative Ways To Reward Your Super Fans

May 18, 2023
by Janelle Borg

Fans are the lifeblood of any musician's career. In this article, we explore how artists can leverage innovative fan rewards to show their appreciation.

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MarketingBuild CommunityFan Engagement

How To Successfully Build A Discord Community As A Musician

January 27, 2023
by Janelle Borg

Discord is a popular community platform, attracting artists, musicians and creators. Follow these tips to build a successful Discord music community.

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InterviewsBuild Community

Chatting with Bas Grasmayer: The Power Of Genuine Community Building in Music

September 16, 2022
by Janelle Borg

AmplifyYou chats with music tech expert Bas Grasmayer about the state of the music industry & artist community building via Web3.

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Music MarketingMarketing

5 Great Ways to Drive Website Traffic From Instagram ASAP

August 12, 2022
by Janelle Borg

Learn how to optimise your Instagram feed to drive website traffic and increase ticket sales! Follow our tips and tricks to boost your online presence and reach a wider audience.

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How to Successfully Set Goals As A Musician
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MarketingMusic Marketing

How to Successfully Set Goals As A Musician

May 27, 2022
by Janelle Borg

Setting goals may not have been the main reason you wanted to do music. However, it’s important to realise that being organised and setting goals is part and parcel of being a musician. By setting goals as a musici

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editorial playlists
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MarketingMusic Marketing

Editorial Playlists & Digital PR: An Unassuming Link

May 13, 2022
by Janelle Borg

Love them or hate them, digital music PR and editorial playlists have become an essential part of a successful music marketing campaign. Editorial playlists have helped thousands of artists stand out from the crowd, gain

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Gaming CultureBusiness and MusicMusic & TechnologyMusic CultureMusic MarketingWeb3 & Music

What can music learn from games?

November 19, 2021
by Janelle Borg

Forget The Beatles or BTS…the video games industry was worth over US$90 billion in 2020. This figure is expected to reach US$256.97 billion by 2025. [Source: Tech Jury] To put things into perspective, total music i

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