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MarketingBuild CommunityFan Engagement

How To Successfully Build A Discord Community As A Musician

January 27, 2023
by Janelle Borg

Discord is a popular community platform, attracting artists, musicians and creators. Follow these tips to build a successful Discord music community.

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people holding hands, showcasing Bas Grasmayer's theories about community building
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InterviewsBuild Community

Bas Grasmayer From MUSIC x About The Importance Of Community Building

September 16, 2022
by Janelle Borg

Bas Grasmayer is somewhat of a thought leader in the Web3 and music tech space. His articles have informed thousands of readers about the ins and outs of Web3 and the future of the music industry. In particular, his arti

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website traffic from instagram
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Music MarketingMarketing

5 Effective Ways To Drive Your Artist Website Traffic From Instagram

August 12, 2022
by Janelle Borg

Are you currently struggling to sell concert tickets? Do you know that you can optimise your Instagram feed to drive website traffic from Instagram? If you’ve never thought of this before, you’re in luck! Her

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How to Successfully Set Goals As A Musician
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MarketingMusic Marketing

How to Successfully Set Goals As A Musician

May 27, 2022
by Janelle Borg

Setting goals may not have been the main reason you wanted to do music. However, it’s important to realise that being organised and setting goals is part and parcel of being a musician. By setting goals as a musici

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editorial playlists
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MarketingMusic Marketing

Editorial Playlists & Digital PR: An Unassuming Link

May 13, 2022
by Janelle Borg

Love them or hate them, digital music PR and editorial playlists have become an essential part of a successful music marketing campaign. Editorial playlists have helped thousands of artists stand out from the crowd, gain

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Gaming CultureBusiness and MusicMusic & TechnologyMusic CultureMusic MarketingWeb3 & Music

What can music learn from games?

November 19, 2021
by Janelle Borg

Forget The Beatles or BTS…the video games industry was worth over US$90 billion in 2020. This figure is expected to reach US$256.97 billion by 2025. [Source: Tech Jury] To put things into perspective, total music i

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Music MarketingBusiness and MusicCreator MarketingMusic IndustryWeb3 & Music

An Overview of Music Branding in the 2020s

November 12, 2021
by Janelle Borg

Streaming, NFTs, brand partnerships, crypto, communication strategies, social media calendar…right-brained individuals do not get into music to deal with all these buzzwords!  However, the changing consumption

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Music & TechnologyBusiness and MusicMarketingMusic CultureMusic IndustryMusic Marketing

The lockdown winners on Spotify

October 31, 2021
by Janelle Borg

We are now mostly coming out the other side of the COVID-19 pandemic, who were the artists and genres that grew during the lockdown period?

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Music MarketingFan EngagementMarketing

The 5 pillars of fan engagement

October 31, 2021
by Janelle Borg

Janelle Borg explores the five key principles of fan engagement, a key component of marketing for any musician or creator.

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Music MarketingCreator MarketingMarketingMusic Industry

AmplifyYou’s A-Z music marketing glossary!

October 14, 2021
by Janelle Borg

Welcome to AmplifyYou’s very own A-Z music marketing glossary! Drive your career forward by learning what these terms mean and how you can apply them IRL! A – Advertising Advertising is a process whereby targ

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