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What can music learn from games?
Forget The Beatles or BTS…the video games industry was worth over US$90 billion in 2020. This figure is…
An Overview of Music Branding in the 2020s
Streaming, NFTs, brand partnerships, crypto, communication strategies, social media calendar…right-brained individuals do not get into music to deal…
The lockdown winners on Spotify
We are now mostly coming out the other side of the COVID-19 pandemic, who were the artists and genres that grew during the lockdown period?
The 5 pillars of fan engagement
Janelle Borg explores the five key principles of fan engagement, a key component of marketing for any musician or creator.
AmplifyYou’s A-Z music marketing glossary!
Welcome to AmplifyYou’s very own A-Z music marketing glossary! Drive your career forward by learning what these terms…
Why and how artists should use email marketing in 2021
The current musical landscape consists of a melting pot of artists, all bidding for the attention of audiences…
Spotify’s listener-to-follower ratio: What it reveals about audience engagement
Some artists have millions of streams on Spotify, but only a couple of hundred followers. Why does this…
How established acts are using TikTok to reach new audiences
How can Zoomer staple TikTok re-ignite the careers of already established acts?
Marketing tactics major labels use to boost their artists’ presence
We discover how major labels market their artists and how you could use these techniques...
How to setup and run a Discord server
How to create and build your own online community on Discord for your fans and followers...