An Overview of Music Branding in the 2020s
Streaming, NFTs, brand partnerships, crypto, communication strategies, social media calendar…right-brained individuals do not get into music to deal with all these buzzwords! However, the changing consumption
The lockdown winners on Spotify
We are now mostly coming out the other side of the COVID-19 pandemic, who were the artists and genres that grew during the lockdown period?
The 5 pillars of fan engagement
Janelle Borg explores the five key principles of fan engagement, a key component of marketing for any musician or creator.
AmplifyYou’s A-Z music marketing glossary!
Welcome to AmplifyYou’s very own A-Z music marketing glossary! Drive your career forward by learning what these terms mean and how you can apply them IRL! A – Advertising Advertising is a process whereby targ
Why and how artists should use email marketing in 2021
The current musical landscape consists of a melting pot of artists, all bidding for the attention of audiences with 12-second attention spans. While social media is great when it comes to building an engaging brand
Spotify’s listener-to-follower ratio: What it reveals about audience engagement
Some artists have millions of streams on Spotify, but only a couple of hundred followers. Why does this happen? Well, playlists play a huge role in boosting streams and listener numbers. Every artist out there is vying f
How established acts are using TikTok to reach new audiences
How can Zoomer staple TikTok re-ignite the careers of already established acts?
Marketing tactics major labels use to boost their artists’ presence
We discover how major labels market their artists and how you could use these techniques...
How to setup and run a Discord server
How to create and build your own online community on Discord for your fans and followers...
How to use email automation to turn fans into customers
Email is still one of the top two most reliable ways to reach out to your fans which is why you need to make the most of it...