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Music MarketingBusiness and MusicMarketingMusic Industry

Why and how artists should use email marketing in 2021

October 1, 2021
by Janelle Borg

The current musical landscape consists of a melting pot of artists, all bidding for the attention of audiences with 12-second attention spans.  While social media is great when it comes to building an engaging brand

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Music MarketingBusiness and MusicMusic & TechnologyMusic CultureMusic Industry

Spotify’s listener-to-follower ratio: What it reveals about audience engagement

September 29, 2021
by Janelle Borg

Some artists have millions of streams on Spotify, but only a couple of hundred followers. Why does this happen? Well, playlists play a huge role in boosting streams and listener numbers. Every artist out there is vying f

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CultureBusiness and MusicCreator CultureMusic CultureMusic Industry

How does inflation impact the music industry?

September 22, 2021
by Janelle Borg

Inflationary pressures are a massive talking point across the world this week, but how will this affect the music industry specifically...

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Music CultureBusiness and MusicLive MusicMusic IndustryMusic Marketing

How much does it cost to put on a music festival?

September 3, 2021
by Janelle Borg

Music festivals range from small local festivals with a few hundred people to mammoth festivals like Coachella. While you can possibly get away with organising a DIY festival without spending a dime, planning a full-scal

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Music IndustryBusiness and Music

7 transferable music skills that companies want

July 27, 2021
by Janelle Borg

So you've decided to leave your passion for music behind and head out into the wider world of work, what can you do with the skills you've picked up?

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Music MarketingBusiness and MusicMarketingMusic & TechnologyMusic Industry

Your music marketing release plan in 8 steps

July 23, 2021
by Janelle Borg

Here's our guide to executing a hype inducing marketing campaign in 2021.

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Live MusicBusiness and MusicCultureMusic CultureMusic Industry

Goodnight Vienna? Touring Europe is Now a Minefield for UK Artists

July 21, 2021
by Andy Spence

How has Brexit affected the ability of UK musicians to tour Europe?

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Music CultureBusiness and MusicMusic & TechnologyMusic Industry

Breaking News: UK MPs call for the modernisation of music streaming.

July 16, 2021
by Janelle Borg

Could equitable remuneration change the music industry and streaming for the better?

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Business and MusicCreator CultureMusic & TechnologyMusic CultureMusic Industry

How a viral song on TikTok turned into an artist’s worst nightmare

July 15, 2021
by Janelle Borg

How going viral on TikTok, a dream for most aspiring artists, turned into a nightmare for one.

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Business and MusicMusic & TechnologyMusic CultureMusic IndustryMusic Marketing

Spotify Fan Study: What it tells us about MERCH

July 12, 2021
by SamLOUDD

In the final part of our analysis of the Spotify fan survey, we look at how artists can use merch to grow their revenue.

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