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Music IndustryLive MusicMarketing

Music Event Planning Checklist: The Ultimate Guide To A Successful Event

April 14, 2023
by Janelle Borg

This A to Z music event planning checklist helps event planners and music promoters cover all bases when organising music events.

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MarketingLive MusicMusic Industry

How To Successfully Promote A Music Event In 2023

March 22, 2023
by Janelle Borg

This article explores the top 5 ways to promote a music event in 2023, including smart links, email marketing, concert discovery services & more.

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image of a live music concert
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Music IndustryLive Music

Here Are The Real Reasons The Live Music Industry Is Suffering

October 25, 2022
by Janelle Borg

Post-COVID-19, the live music industry has been suffering from cancellations. Everyone, from Animal Collective to Shawn Mendes, has cancelled tours. Therefore, this article examines the reasons why the industry suffers s

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photo of a man loading drums while on tour on a shoestring budget
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Music IndustryLive Music

Musicians, Here’s How You Can Tour On A Shoestring Budget

September 19, 2022
by Janelle Borg

Let’s face it – touring is an essential part of an artist’s career. However, it’s safe to say that touring is not cheap. Unless you’re a big-shot artist, you’ll most likely lose money

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nft ticketing platforms
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Web3 & MusicLive Music

10 Innovative NFT Ticketing Platforms That Are Changing The Ticketing Industry

August 10, 2022
by Janelle Borg

NFTs and tickets have a lot of things in common. For starters, they’re both non-fungible and limited in supply. In addition, they both thrive on the secondary market, and reselling is part of both the NFT and ticke

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concert ticket sales
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Live MusicCulture

Concert Ticket Sales: How Social Media Giants Are Trying To Conquer Ticketing

August 10, 2022
by Janelle Borg

With ticket prices rising due to upward price mobility and the impact of COVID-19, ticketing platforms such as Ticketmaster are looking for alternative ways to increase concert ticket sales. And that includes using metho

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artist touring in 2022
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Music IndustryLive Music

5 Essentials If You’re An Artist Touring in 2022

May 13, 2022
by Janelle Borg

The music industry may be “back.” However, the industry is still facing some difficulties when it comes to touring, ticket sales, and everything COVID-19 related. Therefore, here are 5 tour essentials for eac

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artists struggling to tour
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Live MusicMusic Industry

Why Artists Are Struggling To Tour In 2022

April 25, 2022
by Janelle Borg

Recently, a tweet by Little Simz set Twitter on fire after she cancelled a US tour because it was financially unsustainable. While many supported the British rapper, others questioned why such a successful rapper cannot

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Music CultureLive MusicMusic Industry

The 7 stages of being a professional musician

September 23, 2021
by Janelle Borg

Multi-instrumentalist and YouTuber Benn Jordan a.k.a the Flashbulb knows a thing or two about being a professional musician. He’s been a professional musician since 1999 and launched a successful YouTube channel in

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Music CultureBusiness and MusicLive MusicMusic IndustryMusic Marketing

How much does it cost to put on a music festival?

September 3, 2021
by Janelle Borg

Music festivals range from small local festivals with a few hundred people to mammoth festivals like Coachella. While you can possibly get away with organising a DIY festival without spending a dime, planning a full-scal

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