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CultureMusic Culture

Music Reviews: Do They Actually Help Or Hinder Musicians?

February 1, 2023
by Janelle Borg

Music reviews has traditionally been associated with professional music critics. However, with social media, fans are now music critics.

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Culture

Popularity Of Latin Music: Behind The Sensational Global Phenomenon

January 30, 2023
by Janelle Borg

The popularity of Latin music has been a long time coming. Music from Spain, Portugal, Latin America, and the Hispanic diaspora is now prominent globally.

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Music Culture

Perpetuity Record Deals & Their Devastating Effect on Artists

January 6, 2023
by Janelle Borg

A perpetuity record deal gives record label ownership of artist's music indefinitely. Although it may benefit emerging artists, it takes away their control over their work.

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CultureCreator MarketingFan EngagementMarketing

Check Out These 5 Innovative Alternatives To Elon Musk Twitter “X”

November 28, 2022
by Janelle Borg

The Elon Musk Twitter takeover has been far from smooth. The controversial transition has resulted in thousands migrating to other social media platforms. If you're thinking of doing the same, here are 5 innovative alter

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MarketingCulture

The Ultimate Guide To BeReal For Musicians

October 3, 2022
by Janelle Borg

The new social media app BeReal is taking the internet by storm. The app, which is focused on authenticity, is becoming a Gen Z favourite, as more people are attempting to ditch the influencer-curated feeds in favour of

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CultureMusic & TechnologyWeb3 & Music

MTV VMAs 2022 & The Metaverse: Is This The Controversial Future Of Music Awards?

August 29, 2022
by Janelle Borg

This article explores the 2022 edition of the MTV VMAs and how the awards shows used the metaverse to revamp its brand and boost viewership.

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music and artificial intelligence
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Music & TechnologyCulture

Music and Artificial Intelligence: The Big Hype Behind This Dynamic Duo

August 19, 2022
by Janelle Borg

Discover the world of virtual artists, music and artificial intelligence in the music industry. From Hatsune Miku to AI-powered music apps, tech companies are cashing in on the trend.

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Live MusicCultureMusic Industry

Concert Ticket Sales: Why Social Media Is Conquering Ticketing

August 10, 2022
by Janelle Borg

Discover how ticketing platforms like Ticketmaster are using social media platforms such as TikTok and Snapchat to increase concert ticket sales amidst rising prices and the impact of COVID-19. Is this the right step for

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music business podcasts
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Music IndustryCulture

8 Essential Music Business Podcasts You Should Listen To Right Now

August 5, 2022
by Janelle Borg

Looking for inspiration to get those music business juices flowing? We've compiled a list of 8 music business podcasts you should check out right now.

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CultureMusic IndustryWeb3 & Music

Crypto And Music Charts: Are We Witnessing The Birth Of An Exciting New Era With The Muse NFT?

August 1, 2022
by Janelle Borg

Muse's groundbreaking release of their album, Will of the People, as an NFT marks a historic moment in the music industry, paving the way for future innovation.

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