Revealing The 6 Music Marketing Tactics Major Labels Use To Hype Up Their Artists
We discover how major labels market their artists and how you could use these techniques...
Unveiling the Costs of Organising Music Festivals: The Ultimate Guide
Dive into the world of music festivals, where the range spans from intimate local gatherings to the grandeur of Coachella. Uncover the financial aspects of planning a festival, from booking performers to managing logisti
The Return of Live Music in Europe
When live music returns, it will face a new reality. The industry moved towards a more economically efficient model that capitalises on new digital tools. Independent artists can now use their fan base and streamin
How To Promote Your Music Independently In 2024
In this article, we explore how you can promote your music independently and champion music independence in 2023. Amplify your independent music journey with proven tactics that empower you to take control of your artist
7 transferable music skills that companies want
So you've decided to leave your passion for music behind and head out into the wider world of work, what can you do with the skills you've picked up?
Your music marketing release plan in 8 steps
Here's our guide to executing a hype inducing marketing campaign in 2021.
Goodnight Vienna? Touring Europe is Now a Minefield for UK Artists
Brexit has made it incredibly difficult for UK artists who want to tour Europe. Learn more about this controversial topic.
The Broken Record Campaign: UK MPs’ Urgent Call For The Modernisation Of Music Streaming
Find out how the Broken Record campaign is pushing for a 50/50 split of streaming royalties between artists and labels, and learn about the support it has received from big names like Sir Paul McCartney and the Rolling S
How A Viral Song On TikTok Turned Into An Artist’s Worst Nightmare
How going viral on TikTok, a dream for most aspiring artists, turned into a nightmare for one.
Spotify Fan Study: What it tells us about MERCH
In the final part of our analysis of the Spotify fan survey, we look at how artists can use merch to grow their revenue.