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MarketingCreator MarketingMusic CultureMusic Marketing

How to Successfully Promote Music on TikTok in 2024

February 16, 2024
by Janelle Borg

Discover the power of TikTok in revolutionising the music industry and learn effective strategies to promote music on TikTok and build an audience.

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Fan EngagementMusic CultureMusic Industry

Superfans: Why They’re Vital for Artists in the Algorithm Era

January 18, 2024
by Janelle Borg

Dive into the world of music superfans and witness how this age-old concept is reshaping the industry, bringing success to artists of all levels.

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InterviewsCultureMusic Culture

Karun: The Kenyan Artist Making Waves With Her Unique Alt-R&B Sound

April 17, 2023
by Janelle Borg

As she gears up for her Bristol debut next month as the winner of Amplify's Into The Metaverse Competition, Karun talks to us about her music industry journey so far.

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Music CultureCultureMarketing

Sped Up Songs On TikTok: Behind The Successful Internet Trend

February 13, 2023
by Janelle Borg

Sped-up songs have taken over TikTok and streaming services, propelling songs to virality. The popularity of the trend on TikTok reflects changing music listening habits.

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CultureMusic Culture

Music Reviews: Do They Actually Help Or Hinder Musicians?

February 1, 2023
by Janelle Borg

Music reviews has traditionally been associated with professional music critics. However, with social media, fans are now music critics.

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Music Culture

Perpetuity Record Deals & Their Devastating Effect on Artists

January 6, 2023
by Janelle Borg

A perpetuity record deal gives record label ownership of artist's music indefinitely. Although it may benefit emerging artists, it takes away their control over their work.

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Music CultureCultureMarketing

Why Are Labels Forcing Viral TikToks?

June 13, 2022
by Janelle Borg

Recently, a number of well-known musicians have claimed that their labels are forcing them to create viral TikToks. These artists include Charli XCX, Florence Welch, FKA Twigs and Halsey. Halsey, in particular, has been

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resurgence of the rock star
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CultureMusic Culture

Behind The 2020s Resurgence Of The Rock Star Persona

May 23, 2022
by Janelle Borg

The term “rock and roll is dead” has been around for decades. Heck, even Jim Morrison – the lizard king himself – wrote a song about it in 1969. Although everyone can agree that the mystique surro

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Music CultureBusiness and MusicMusic Industry

Why are small music venues closing down?

November 28, 2021
by Janelle Borg

In the Reeperbahn district in Hamburg, Germany, there’s a sign that reads “Dear (future) neighbours, please keep in mind: this area has been dedicated to culture, arts and music for many years. The sounds belong

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Music CultureFan EngagementMusic & TechnologyMusic Industry

The Soundtrack Of A Generation: Behind Gen Z And Millennials’ Music Preferences

November 28, 2021
by Janelle Borg

Spotify’s Culture Next report explores Gen Z and Millennials’ listening habits vis-a-vis the Covid-19 pandemic, digital trends, and last year’s social justice movements. The Gen Z and Millennial Landsca

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