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Music Industry prediction for 2025 graphic
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Music IndustryCultureMarketingMusic & Technology

AmplifyWorld’s Music Industry Predictions for 2025

February 4, 2025
by Amplify

AmplifyWorld teams up with music industry experts to predict what the music business has in store for 2025.

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Tiktok logo at the front, Universal logo at the back
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Music IndustryBusiness and MusicCultureMarketingMusic & Technology

TikTok and Universal Music Group: What their Deal Means for Independent Artists

May 10, 2024
by Janelle Borg

Learn about the recent agreement between TikTok and UMG, including the generative AI discussions and how this deal will impact independent artists.

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The TikTok logo in red, white and blue on a black background
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MarketingCreator MarketingMusic CultureMusic Marketing

How to Successfully Promote Music on TikTok in 2024

February 16, 2024
by Janelle Borg

Discover the power of TikTok in revolutionising the music industry and learn effective strategies to promote music on TikTok and build an audience.

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a group of Beyoncé fans at a concert
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Fan EngagementMusic CultureMusic Industry

Superfans: Why They’re Vital for Artists in the Algorithm Era

January 18, 2024
by Janelle Borg

Dive into the world of music superfans and witness how this age-old concept is reshaping the industry, bringing success to artists of all levels.

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Culture

Here’s How Good Movie Soundtracks Led To Barbenheimer’s Stunning Success

August 9, 2023
by Janelle Borg

Discover how good movie soundtracks came to be - from their humble beginnings in the 1920s to becoming an integral part of modern filmmaking.

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CultureMarketing

The Taylor Swift Brand: How To Be “Fearless” When Marketing Your Music

July 14, 2023
by Janelle Borg

Learn more about the marketing tactics that Taylor Swift uses to engage her fanbase and turn the Taylor Swift brand into a global powerhouse.

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LGBTQ+ musician/queer artist performing on a stage with rainbow flags
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Culture

LGBTQ+ Musicians: 10 Amazing Queer Artists Disrupting The Music Industry

June 23, 2023
by Janelle Borg

Celebrate Pride Month with us as we honor the trailblazing LGBTQ+ musicians who are revolutionising the music industry & shattering stereotypes.

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InterviewsCultureMusic Culture

Karun: The Kenyan Artist Making Waves With Her Unique Alt-R&B Sound

April 17, 2023
by Janelle Borg

As she gears up for her Bristol debut next month as the winner of Amplify's Into The Metaverse Competition, Karun talks to us about her music industry journey so far.

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Culture

Riot Grrrl: Breaking Stereotypes, One Revolutionary Song At A Time

March 6, 2023
by Janelle Borg

This article explores the impact of the Riot Grrrl movement on women in music, the music industry and feminist activism.

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visual representing sped up songs on tiktok
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Music CultureCultureMarketing

Sped Up Songs On TikTok: Behind The Successful Internet Trend

February 13, 2023
by Janelle Borg

Sped-up songs have taken over TikTok and streaming services, propelling songs to virality. The popularity of the trend on TikTok reflects changing music listening habits.

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