5 Essentials If You’re An Artist Touring in 2022
The music industry may be “back.” However, the industry is still facing some difficulties when it comes to touring, ticket sales, and everything COVID-19 related. Therefore, here are 5 tour essentials for eac
What Are NFTs? – Web3 Jargon Busting
NFTs can be tricky to understand. On the most basic level, NFT stands for non-fungible token. They also represent ownership of unique, one of a kind items. This is because each non-fungible token can only have one owner
Editorial Playlists & Digital PR: An Unassuming Link
Love them or hate them, digital music PR and editorial playlists have become an essential part of a successful music marketing campaign. Editorial playlists have helped thousands of artists stand out from the crowd, gain
What Is A DAO? – The Complete (& Simple) Guide
A DAO stands for “decentralized autonomous organization.” It refers to a completely decentralized internet community owned by its members. This means that there is no leader or central governing body. In othe
What Is The Metaverse & Why Does It Matter?
Undoubtedly, the metaverse is the new favourite buzzword of the Internet. Apart from Facebook’s rebranding as “Meta,” the concept has made headlines for all right – and wrong – reasons. But
5 Disruptive Web3 Music Projects – May 2022
Dipping your toes in the wonderful world of web3 music projects? Here are the 5 web3 music projects we selected for this month. All of them were chosen because they all aim to disrupt the “traditional” music
Vinyl And NFTs: A Trend Or A Future Format?
Have you ever thought about the possibility of the vinyl and NFTs communities uniting? With vinyl reaching an all-time high in 2021 (in the US alone, 41.72 million vinyl LPs were sold) and the NFT market booming in the s
5 Ingenious K-pop Marketing Strategies
No music marketing strategy comes close to the strategies of K-pop labels. Undoubtedly, this content industry is one or ten steps ahead of what Western labels do in terms of marketing and branding. Therefore, it comes as
5 Ways To Successfully Identify the Best Target Audience for Your Music
Finding the best target audience for your music can make or break your career. Casting a wide net from the very beginning can be counterproductive, as you’d be spending time and resources on people who are not into
The Truth About The Attention Recession
Netflix recently made headlines for the wrong reasons: it lost 200,000 subscribers in the first quarter of 2022 and fired a number of Netflix Tudum employees. In addition, Spotify reported an operating loss of 6 million