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Music CultureCultureMarketing

Sped Up Songs On TikTok: Behind The Successful Internet Trend

February 13, 2023
by Janelle Borg

Sped-up songs have taken over TikTok and streaming services, propelling songs to virality. The popularity of the trend on TikTok reflects changing music listening habits.

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CultureMusic Culture

Music Reviews: Do They Actually Help Or Hinder Musicians?

February 1, 2023
by Janelle Borg

Music reviews has traditionally been associated with professional music critics. However, with social media, fans are now music critics.

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Culture

Popularity Of Latin Music: Behind The Sensational Global Phenomenon

January 30, 2023
by Janelle Borg

The popularity of Latin music has been a long time coming. Music from Spain, Portugal, Latin America, and the Hispanic diaspora is now prominent globally.

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Music Culture

Perpetuity Record Deals & Their Devastating Effect on Artists

January 6, 2023
by Janelle Borg

A perpetuity record deal gives record label ownership of artist's music indefinitely. Although it may benefit emerging artists, it takes away their control over their work.

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InterviewsBuild Community

Chatting with Bas Grasmayer: The Power Of Genuine Community Building in Music

September 16, 2022
by Janelle Borg

AmplifyYou chats with music tech expert Bas Grasmayer about the state of the music industry & artist community building via Web3.

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CultureMusic & TechnologyWeb3 & Music

MTV VMAs 2022 & The Metaverse: Is This The Controversial Future Of Music Awards?

August 29, 2022
by Janelle Borg

This article explores the 2022 edition of the MTV VMAs and how the awards shows used the metaverse to revamp its brand and boost viewership.

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Music IndustryCulture

8 Essential Music Business Podcasts You Should Listen To Right Now

August 5, 2022
by Janelle Borg

Looking for inspiration to get those music business juices flowing? We've compiled a list of 8 music business podcasts you should check out right now.

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CultureMusic IndustryWeb3 & Music

Crypto And Music Charts: Are We Witnessing The Birth Of An Exciting New Era With The Muse NFT?

August 1, 2022
by Janelle Borg

Muse's groundbreaking release of their album, Will of the People, as an NFT marks a historic moment in the music industry, paving the way for future innovation.

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Music & TechnologyCulture

7 Music Tech Savvy Musicians That Transformed The Music Industry

July 22, 2022
by Janelle Borg

Music & technology go hand in hand. This article pays tribute to 7music tech savvy musicians who played a part in transforming the music industry.

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Culture

ABBA Voyage: Is It A Breakthrough For The Live Music Industry?

July 11, 2022
by Janelle Borg

It is safe to say that the COVID-19 pandemic has accelerated the digital revolution. Like any other sector, the music industry has also been affected by the push for increased digitisation. As the live music industry fac

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