Your music marketing release plan in 8 steps
Here's our guide to executing a hype inducing marketing campaign in 2021.
Goodnight Vienna? Touring Europe is Now a Minefield for UK Artists
Brexit has made it incredibly difficult for UK artists who want to tour Europe. Learn more about this controversial topic.
The Broken Record Campaign: UK MPs’ Urgent Call For The Modernisation Of Music Streaming
Find out how the Broken Record campaign is pushing for a 50/50 split of streaming royalties between artists and labels, and learn about the support it has received from big names like Sir Paul McCartney and the Rolling S
How A Viral Song On TikTok Turned Into An Artist’s Worst Nightmare
How going viral on TikTok, a dream for most aspiring artists, turned into a nightmare for one.
Spotify Fan Study: What it tells us about MERCH
In the final part of our analysis of the Spotify fan survey, we look at how artists can use merch to grow their revenue.
5 big artists who made it independently
The music industry's increasing digitisation means that artists can now be successful without relying on a traditional label to finance their vision.
5 Alternative revenue streams for artists in 2021
The global COVID-19 pandemic made music industry players realise how volatile the industry really is without gigs and touring. Artists and their teams were left scrambling to find alternative income supplements and reven
A Guide to NFTs in the music industry
If you're not familiar with NFT's and the world of crypto, we break down what they are and how you can use them.
New music revenue streams: The phenomenon of music and video game streaming
While still in its infancy, live streaming has already implemented meaningful fan monetisation and a creator-viewer relationship that empowers both.
What Is The Creator Economy? Exploring Its Unstoppable Rise
In this article, we explore the unstoppable rise of the creator economy, as well as how its impacting musicians and redefining the role of the artist.