How to write an attention-grabbing music press release
What can makes your press release stand out in the inbox and gets your music much-needed exposure?
SEO in music: 5 tips to improving your SEO
SEO might seem dull, but you want to be found when someone types your name, right?
Smart links: The essential tool for the business-savvy musician
What is a smartlink? Why should you be using it and how does it benefit you as a musician or creator?
What can musicians and creators learn from Gary Vee?
Gary Vaynerchuk is an outspoken entrepreneur and one of the leading thinkers in marketing worldwide, here's what you can learn from him.
5 steps to writing a captivating musician’s bio
First impressions count. That's why it's uber-important to have a musician's bio that cuts through the noise.
Followers Don’t Equal Fans.
2020 has taught artists and their teams that to effectively leverage social media you need a measurable repeatable strategy.
Retention: the most underrated concept for artist strategy
Turn your online presence, which can often feel tedious to maintain, into something from which new opportunities can emerge.
Clubhouse strategy for musicians
Bas Grasmayer's regular Build Community column explores how musicians can effectively leverage Clubhouse.
What does an artist manager do? – Music industry jargon busting
What does an artist manager do? Artist managers are sometimes as legendary as the artists themselves. Think Alan McGee and Oasis, Scooter Braun and Justin Bieber, and mega-manager Sharon Osbourne and Ozzy Osbourne, Lita
Marketing? – Music Industry Jargon Busting
What is Marketing? Let’s face it – we’re in a unique position where it’s never been this easy to get your music out in the world. The internet and the rise of social media platforms have opened up