Bas Grasmayer

Bas Grasmayer is a strategist based in Berlin and the founder of the MUSIC x newsletter about music, tech, and strategy. In the past he's held executive product roles at streaming services Zvooq (focused on Russia & CIS) and IDAGIO (focused on classical music).

Author

Fan EngagementBuild CommunityMusic & TechnologyMusic Marketing

8 Bots for Building Your Discord Fan Community

August 5, 2021

by Bas Grasmayer

These tools can help you get the most out of Discord when building your fan community.

Build CommunityWeb3 & Music

A new, community-led funding model for music: DAOs

July 6, 2021

by Bas Grasmayer

Could decentralized autonomous organisations be the building blocks of a new music industry owned by the artists and their fans?

Build CommunityFan EngagementMusic Marketing

How To Really Engage With Fans: 5 Underrated Fan Engagement Tools

May 27, 2021

by Bas Grasmayer

Don't let fan engagement feel like a chore - immerse yourself in your fan community and enjoy the benefits of direct conversations, a more connected fanbase, and new business opportunities.

Build CommunityMusic Marketing

Retention: The Most Underrated Concept For Artist Strategy

April 5, 2021

by Bas Grasmayer

Discover the principles of building a successful artist profile, including the importance of attention and retention. Understand how to retain your fans and turn their attention into referrals and revenue.

Build CommunityMusic Marketing

Clubhouse strategy for musicians

April 5, 2021

by Bas Grasmayer

Bas Grasmayer's regular Build Community column explores how musicians can effectively leverage Clubhouse.