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Music MarketingMarketing

The Ultimate Guide to Running Instagram Ads for Your Music: Avoid These 10 Common Mistakes!

August 24, 2021
by Janelle Borg

Before you throw more money down the drain with ineffective boosts and badly targeted ads, here are our 9 tips for running an effective Instagram advertising campaign for music.

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Music MarketingCreator MarketingMarketingMusic Culture

Lil Nas X: Gen Z’s Marketing Genius

August 19, 2021
by Janelle Borg

What lessons can you take from Lil Nas X's monumental rise in the last two years?

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Creator MarketingMarketingMusic & TechnologyMusic Marketing

How to get more views on YouTube: 7 tips that work

August 18, 2021
by Janelle Borg

Most growth on YouTube comes from the algorithm promoting your videos to new audiences, find out how you can optimise your videos for this to give them every chance of success.

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MarketingCreator MarketingMusic Marketing

8 tips to help you grow on Twitter in 2021

August 12, 2021
by Janelle Borg

Twitter in the social platform for sharing your thoughts, how do you grow on a platform that doesn't reward the superficial?

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MarketingMusic IndustryMusic Marketing

How To Promote Your Music Independently In 2024

August 11, 2021
by Janelle Borg

In this article, we explore how you can promote your music independently and champion music independence in 2023. Amplify your independent music journey with proven tactics that empower you to take control of your artist

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Fan EngagementBuild CommunityMusic & TechnologyMusic Marketing

8 Bots for Building Your Discord Fan Community

August 5, 2021
by Bas Grasmayer

These tools can help you get the most out of Discord when building your fan community.

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Music MarketingBusiness and MusicMarketingMusic & TechnologyMusic Industry

Your music marketing release plan in 8 steps

July 23, 2021
by Janelle Borg

Here's our guide to executing a hype inducing marketing campaign in 2021.

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Music MarketingCreator MarketingMarketingMusic & Technology

Gary Vee’s $1.80 Instagram Strategy

July 13, 2021
by Janelle Borg

Gary Vaynerchuk's $1.80 strategy is a way to build your social following authentically across most social platforms.

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Business and MusicMusic & TechnologyMusic CultureMusic IndustryMusic Marketing

Spotify Fan Study: What it tells us about MERCH

July 12, 2021
by SamLOUDD

In the final part of our analysis of the Spotify fan survey, we look at how artists can use merch to grow their revenue.

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Music MarketingMusic & TechnologyMusic Industry

Spotify Fan Study: What it tells us about REACH

July 9, 2021
by Janelle Borg

What does the Spotify fan study tell us about the best ways to reach new audiences?

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