Spotify Fan Study: What it tells us about MERCH
In the final part of our analysis of the Spotify fan survey, we look at how artists can use merch to grow their revenue.
Spotify Fan Study: What It Tells Us About Releasing New Music
What does the Spotify fan study tell us about how to run a release campaign?
Has social media killed the “superstar”?
Video killed the radio star, but it seems like social media killed the superstar.
5 big artists who made it independently
The music industry's increasing digitisation means that artists can now be successful without relying on a traditional label to finance their vision.
5 ways to repurpose your music video
A lot of time, money, and thought goes into your music video, make the most of them and extend their life with these tips.
Why are songs becoming simpler?
A lot of older people will often moan about the decline of music, but is music structurally changing and why?
A Guide to NFTs in the music industry
If you're not familiar with NFT's and the world of crypto, we break down what they are and how you can use them.
Can DIY Musicians engineer virality?
How easy is it to go viral? Is there a way to make your content fly?
How TikTok Music Trends Are Changing The Music Industry, One Video At A Time
TikTok is not just a video app, it's a platform that has cemented its growing importance in the global music industry through music trends and viral hits.
New music revenue streams: The phenomenon of music and video game streaming
While still in its infancy, live streaming has already implemented meaningful fan monetisation and a creator-viewer relationship that empowers both.