5 ways to repurpose your music video

We’ve already explored the Gary Vee method of creating 30+ pieces of short-form content from pillar content. This strategy enables musicians and content creators to create  “content on content on content” without having to come up with brand new content on the fly.

Music videos are great pillar content, as you can extract tonnes of micro-content from them. 

Here are 5 types of micro-content you can create from music videos:


Creating GIFs of your favourite music video scenes is a great way of taking your social media strategy to the next level. They’re cheaper to produce than fully animated videos. Furthermore, they communicate stories better than images and cater to increasingly shorter attention spans. 

Use online tools such as Giphy, Imgflip and Gifmaker to start creating your very own GIFs. 

Behind the scenes footage

Exclusivity sells. Hardcore fans go crazy for some good quality backstage footage. 

In addition to public platforms such as TikTok, YouTube, Facebook and Instagram, artists are now using subscription-only service such as OnlyFans and Patreon to share exclusive content. It’s also another way of connecting with fans and monetising your following. 


1 million users share memes on Instagram daily. Undoubtedly, memes are part and parcel of today’s internet cultures. 

The average human attention span has dropped from 12 seconds to 8 seconds. Therefore, memes enable us to consume content and keep ourselves up to date while doing something else.  

It’s easy to create memes. Find the most meme-worthy parts of your music video (weird facial expressions tend to do very well), and use online platforms such as Kapwing to create music video inspired memes. 

TikTok and Instagram Reels

Turn the most effective 15-30 seconds of your video into a TikTok or a Reel. It’s a great way of promoting your music video and your single to an audience who might otherwise not watch the whole thing, as 5% of viewers will stop watching a video if it’s longer than one minute. 

Stories and Snaps

500 million people use Instagram Stories daily. Snapchat has more than 265 million daily active users. Get the most out of your music video by sharing specific moments on Instagram Stories or Snapchat. Stories/snaps are inherently less polished than posts. Therefore, it’s a good way of showing a different side of your personality to your followers and piquing their interest!

Photo by Jakob Owens on Unsplash


Janelle knows a thing or two about the music industry. Having been involved in the industry since the age of 13, she's now involved in a variety of music-related projects and is always keen to share industry tips 'n' tricks with fellow musicians.