Amplify Your Music Career: Unleash the Power of These 5 Valuable Marketing Tools

Do you feel like you’re currently stuck in your music career? Does your online presence need a bit of a push? In today’s music industry, a strong digital footprint and coherent branding are crucial to taking your career to the next level. Fortunately, there are tonnes of digital marketing tools – including Amplify tools – that will help you do exactly that.

5 easy-to-use digital marketing tools to elevate your music career

Amplify‘s bio link is your central social hub and growth tool. Through your bio link, you can present all your music videos, merchandise, social media links, streaming links, and whatnot. This powerful tool allows you to consolidate your online presence and ensure that all your important links are in a centralised location.

Moreover, the Amplify bio link makes it easier for fans as well as music industry professionals interested in learning more about you and your music career to access what is important in one to two clicks. Whether you’re directing them to your latest music video or ordering your merchandise, Amplify’s bio link streamlines the fan experience, maximises your reach, and helps convert followers into fans.

Free email marketing tools

Email marketing remains one of the most effective ways to reach your audience due to its direct nature. With 4 billion daily email users, and over 306 billion emails sent and received each day, email marketing reigns supreme.

You don’t have to spend an arm and a leg to get your email marketing strategy up and running. Fortunately, email marketing tools like MailChimp allow you to start your email marketing strategy free of charge. Through these free email marketing tools, you can build an email list and establish a direct line of communication with your fans – meaning you can bypass the social media algorithms and reach your fans when and where it matters.

Analytics and insights tools

Through Amplify’s bio link, you can access crucial analytics and insights that can completely change who you’re targeting and which locations you focus on. You can get real-time information on who’s visiting your bio link at this very minute, as well as long-term insights such as top countries, cities, devices, audience demographics, interests, and more. By understanding who your fans are and how they engage with your content, you benefit from tailoring your marketing strategy, defining your audience, and making informed decisions about your music career.

Remarketing codes and pixels

Remarketing codes and pixels can further help you define your audience in your digital marketing journey. Through these pieces of code, you can track who’s visiting your social media platforms, website, and bio links, and retarget them during marketing campaigns.

Social media platforms such as Meta provide you with a unique code that you can then integrate into your AmplifyLink. This way, you’re ensuring no data is lost. By using remarketing codes and pixels, you can strategically display targeted campaigns to people who are already interested in you and other similar audiences. Undoubtedly, this can be a game changer for your music career, as it increases the likelihood of engagement and conversion.

Donation and tipping tools

In the creator era, fans have the power to support their favourite artists and help them take the next step in their music careers through direct donations and tips. AmplifyLink enables you to set up a seamless and secure direct tipping system via Stripe.

If that’s not your thing, you can also add a donate button that redirects your audience to your PayPal account. By incorporating donations and tipping tools into your digital marketing strategy, you can generate sustainable income that supports your music career.


Janelle knows a thing or two about the music industry. Having been involved in the industry since the age of 13, she's now involved in a variety of music-related projects and is always keen to share industry tips 'n' tricks with fellow musicians.