An Overview of Music Branding in the 2020s
Streaming, NFTs, brand partnerships, crypto, communication strategies, social media calendar…right-brained individuals do not get into music to deal with all these buzzwords! However, the changing consumption
Spotify’s 15th Anniversary: Its Impact On The Music Industry
In commemoration of Spotify's 15th anniversary, we'll be exploring Spotify's impact on the music industry through 13 features that the Spotify team has introduced to the world.
The lockdown winners on Spotify
We are now mostly coming out the other side of the COVID-19 pandemic, who were the artists and genres that grew during the lockdown period?
Are Music Magazines Dead?: The Demise Of Print Magazines Explained
Q Magazine’s closure in July 2020 seemed to spell the end of music magazines. A lot of people in the industry weren’t surprised – after all, other iconic publications, such as NME, decided to ditch prin
Music Marketing Glossary: The Terms You Need To Know To Succeed In The Music Industry
Welcome to AmplifyYou’s very own A-Z music marketing glossary! Drive your music marketing career forward by learning what these terms mean and how you can apply them IRL.
Email Marketing for Musicians: The Ultimate Guide to Boosting Your Fanbase in 2024
The current musical landscape consists of a melting pot of artists, all bidding for the attention of audiences with 12-second attention spans. While social media is great when it comes to building an engaging brand
How Creative Directors Transform Artists’ Visions Behind The Scenes
A creative director in music can oversee the overall visual development of a band or artists. As well as they work on an actual release.
Spotify Monthly Listeners: The Truth About Audience Engagement
What does Spotify monthly listeners means? Explore how this number has the power to impact an artist's following and marketing strategy.
The 7 stages of being a professional musician
Multi-instrumentalist and YouTuber Benn Jordan a.k.a the Flashbulb knows a thing or two about being a professional musician. He’s been a professional musician since 1999 and launched a successful YouTube channel in
How does inflation impact the music industry?
Inflationary pressures are a massive talking point across the world this week, but how will this affect the music industry specifically...