What can music learn from games?
Forget The Beatles or BTS…the video games industry was worth over US$90 billion in 2020. This figure is expected to reach US$256.97 billion by 2025. [Source: Tech Jury] To put things into perspective, total music i
Music Streaming Payouts: How Much Do Artists Actually Make From Streaming in 2024?
Discover how much artists earn from music streaming in 2024. Explore payout structures of Spotify, Apple Music, and more, and learn all about the pro-rata and user-centric payout models.
An Overview of Music Branding in the 2020s
Streaming, NFTs, brand partnerships, crypto, communication strategies, social media calendar…right-brained individuals do not get into music to deal with all these buzzwords! However, the changing consumption
Spotify’s 15th Anniversary: Its Impact On The Music Industry
In commemoration of Spotify's 15th anniversary, we'll be exploring Spotify's impact on the music industry through 13 features that the Spotify team has introduced to the world.
The lockdown winners on Spotify
We are now mostly coming out the other side of the COVID-19 pandemic, who were the artists and genres that grew during the lockdown period?
Email Marketing for Musicians: The Ultimate Guide to Boosting Your Fanbase in 2024
The current musical landscape consists of a melting pot of artists, all bidding for the attention of audiences with 12-second attention spans. While social media is great when it comes to building an engaging brand
Spotify Monthly Listeners: The Truth About Audience Engagement
What does Spotify monthly listeners means? Explore how this number has the power to impact an artist's following and marketing strategy.
How does inflation impact the music industry?
Inflationary pressures are a massive talking point across the world this week, but how will this affect the music industry specifically...
Unveiling the Costs of Organising Music Festivals: The Ultimate Guide
Dive into the world of music festivals, where the range spans from intimate local gatherings to the grandeur of Coachella. Uncover the financial aspects of planning a festival, from booking performers to managing logisti
7 transferable music skills that companies want
So you've decided to leave your passion for music behind and head out into the wider world of work, what can you do with the skills you've picked up?