An Overview of Music Branding in the 2020s
Streaming, NFTs, brand partnerships, crypto, communication strategies, social media calendar…right-brained individuals do not get into music to deal with all these buzzwords! However, the changing consumption
The lockdown winners on Spotify
We are now mostly coming out the other side of the COVID-19 pandemic, who were the artists and genres that grew during the lockdown period?
The 5 pillars of fan engagement
Janelle Borg explores the five key principles of fan engagement, a key component of marketing for any musician or creator.
Music Marketing Glossary: The Terms You Need To Know To Succeed In The Music Industry
Welcome to AmplifyYou’s very own A-Z music marketing glossary! Drive your music marketing career forward by learning what these terms mean and how you can apply them IRL.
Email Marketing for Musicians: The Ultimate Guide to Boosting Your Fanbase in 2024
The current musical landscape consists of a melting pot of artists, all bidding for the attention of audiences with 12-second attention spans. While social media is great when it comes to building an engaging brand
Spotify Monthly Listeners: The Truth About Audience Engagement
What does Spotify monthly listeners means? Explore how this number has the power to impact an artist's following and marketing strategy.
How established acts are using TikTok to reach new audiences
How can Zoomer staple TikTok re-ignite the careers of already established acts?
Revealing The 6 Music Marketing Tactics Major Labels Use To Hype Up Their Artists
We discover how major labels market their artists and how you could use these techniques...
How to setup and run a Discord server
How to create and build your own online community on Discord for your fans and followers...
Overcoming The Adpocalypse: How Much Do YouTubers Really Earn?
Discover how YouTubers are thriving despite the "adpocalypse" and learn about alternative revenue streams available to content creators.