How to Successfully Set Goals As A Musician
Setting goals may not have been the main reason you wanted to do music. However, it’s important to realise that being organised and setting goals is part and parcel of being a musician. By setting goals as a musici
Success As An Artist: How Do You Define Success?
Being an artist is tricky. With so much competition, you’re tempted to compare yourself to other people on a daily basis – thwarting your definition of what success as an artist is. How many times have you sa
Green Touring: Where It Stands & Why It Matters
Coldplay recently made headlines after being accused of “greenwashing,” because the British band partnered with Finnish oil company Neste to halve its touring emissions, rather than opting for a truly green c
New Music Friday: Here’s Why You Shouldn’t Release Music On This Day
Learn why New Music Friday may not be the optimal day for independent artists to release their music and find the right strategy for your music release.
Editorial Playlists & Digital PR: An Unassuming Link
Love them or hate them, digital music PR and editorial playlists have become an essential part of a successful music marketing campaign. Editorial playlists have helped thousands of artists stand out from the crowd, gain
5 Ingenious K-pop Marketing Strategies
No music marketing strategy comes close to the strategies of K-pop labels. Undoubtedly, this content industry is one or ten steps ahead of what Western labels do in terms of marketing and branding. Therefore, it comes as
Introducing Feed: Artist Social Ads made easy
Nick Edwards the CEO of Feed – a website that allows you to effortlessly grow your audiences on Facebook & Instagram with efficient PPC advertising – is our first guest on our brand new AmplifyYou Q&A
An Artist’s New Guide To Bandcamp Success
On Bandcamp, an average of 82% of the money goes to the artist or their label. Therefore, fans using Bandcamp have given artists and indie labels over $873 million. You might have seen the “Bandcamp” name flo
What can music learn from games?
Forget The Beatles or BTS…the video games industry was worth over US$90 billion in 2020. This figure is expected to reach US$256.97 billion by 2025. [Source: Tech Jury] To put things into perspective, total music i
An Overview of Music Branding in the 2020s
Streaming, NFTs, brand partnerships, crypto, communication strategies, social media calendar…right-brained individuals do not get into music to deal with all these buzzwords! However, the changing consumption