The lockdown winners on Spotify
We are now mostly coming out the other side of the COVID-19 pandemic, who were the artists and genres that grew during the lockdown period?
The 5 pillars of fan engagement
Janelle Borg explores the five key principles of fan engagement, a key component of marketing for any musician or creator.
Are Music Magazines Dead?: The Demise Of Print Magazines Explained
Q Magazine’s closure in July 2020 seemed to spell the end of music magazines. A lot of people in the industry weren’t surprised – after all, other iconic publications, such as NME, decided to ditch prin
Music Marketing Glossary: The Terms You Need To Know To Succeed In The Music Industry
Welcome to AmplifyYou’s very own A-Z music marketing glossary! Drive your music marketing career forward by learning what these terms mean and how you can apply them IRL.
Email Marketing for Musicians: The Ultimate Guide to Boosting Your Fanbase in 2024
The current musical landscape consists of a melting pot of artists, all bidding for the attention of audiences with 12-second attention spans. While social media is great when it comes to building an engaging brand
How Creative Directors Transform Artists’ Visions Behind The Scenes
A creative director in music can oversee the overall visual development of a band or artists. As well as they work on an actual release.
Spotify Monthly Listeners: The Truth About Audience Engagement
What does Spotify monthly listeners means? Explore how this number has the power to impact an artist's following and marketing strategy.
How established acts are using TikTok to reach new audiences
How can Zoomer staple TikTok re-ignite the careers of already established acts?
The 7 stages of being a professional musician
Multi-instrumentalist and YouTuber Benn Jordan a.k.a the Flashbulb knows a thing or two about being a professional musician. He’s been a professional musician since 1999 and launched a successful YouTube channel in
How does inflation impact the music industry?
Inflationary pressures are a massive talking point across the world this week, but how will this affect the music industry specifically...