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Business and MusicMusic & TechnologyMusic CultureMusic Industry

Music Streaming Services Payouts: How much do they pay artists in 2021?

November 12, 2021
by Janelle Borg

According to ex-Design Ethicist at Google Tristan Harris, “We all ‘live in a city called the attention economy.'” Digital service providers, a.k.a. music streaming service, thrive on the attention economy. Whil

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Music & TechnologyBusiness and MusicMusic Culture

Spotify’s 15th anniversary: Its impact on the music industry

October 31, 2021
by Janelle Borg

In commemoration of Spotify's 15th anniversary, we'll be exploring Spotify's impact on the music industry through 13 features that the Spotify team has introduced to the world.

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Music & TechnologyBusiness and MusicMarketingMusic CultureMusic IndustryMusic Marketing

The lockdown winners on Spotify

October 31, 2021
by Janelle Borg

We are now mostly coming out the other side of the COVID-19 pandemic, who were the artists and genres that grew during the lockdown period?

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Gaming CultureMusic & Technology

Music 2000: Entering music through games

October 15, 2021
by Pete Forsaken

How did easy access to music production software democratise electronic music?

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Music MarketingBusiness and MusicMusic & TechnologyMusic CultureMusic Industry

Spotify’s listener-to-follower ratio: What it reveals about audience engagement

September 29, 2021
by Janelle Borg

Some artists have millions of streams on Spotify, but only a couple of hundred followers. Why does this happen? Well, playlists play a huge role in boosting streams and listener numbers. Every artist out there is vying f

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Creator MarketingCreator CultureCultureGaming CultureMarketingMusic & TechnologyMusic CultureMusic Marketing

How to setup and run a Discord server

September 15, 2021
by Janelle Borg

How to create and build your own online community on Discord for your fans and followers...

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Music CultureMusic & Technology

How does our brain process sound?

September 14, 2021
by Janelle Borg

Since the beginning of human existence, humans have always been fascinated by music. The use of chants, drums, and horns predates the use of language as we know it today. Music has the power to alter moods, physical and

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MarketingCreator MarketingMusic & TechnologyMusic Marketing

How to use email automation to turn fans into customers

September 10, 2021
by Janelle Borg

Email is still one of the top two most reliable ways to reach out to your fans which is why you need to make the most of it...

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Music & TechnologyCreator CultureGaming CultureMarketingMusic CultureMusic MarketingWeb3 & Music

Here’s why musicians should create a Discord server for their fans

September 3, 2021
by Janelle Borg

Since its inception in 2015, Discord has been a popular social media app for avid gamers. Over the last year, it has garnered the attention of musicians, celebrities, and content creators, and is now quickly expanding be

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Music MarketingMusic & Technology

How to make your music blow up on TikTok

September 3, 2021
by Janelle Borg

How can you engineer virality on TikTok?

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