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CultureCreator Culture

The Truth About The Attention Recession

May 4, 2022
by Janelle Borg

Netflix recently made headlines for the wrong reasons: it lost 200,000 subscribers in the first quarter of 2022 and fired a number of Netflix Tudum employees. In addition, Spotify reported an operating loss of 6 million

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Creator CultureCulture

Why is everyone starting a podcast?

November 28, 2021
by Janelle Borg

Content creators, media companies and multinationals all seem to be jumping on the podcast bandwagon.  But why have podcasts become so popular?  Let’s start by having a look at the current statistics. In

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Creator CultureMarketingMusic CultureMusic Marketing

How established acts are using TikTok to reach new audiences

September 23, 2021
by Janelle Borg

How can Zoomer staple TikTok re-ignite the careers of already established acts?

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CultureBusiness and MusicCreator CultureMusic CultureMusic Industry

How does inflation impact the music industry?

September 22, 2021
by Janelle Borg

Inflationary pressures are a massive talking point across the world this week, but how will this affect the music industry specifically...

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Music MarketingCreator CultureCultureMarketingMusic CultureMusic Industry

Revealing The 6 Music Marketing Tactics Major Labels Use To Hype Up Their Artists

September 17, 2021
by Janelle Borg

We discover how major labels market their artists and how you could use these techniques...

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Creator MarketingCreator CultureCultureGaming CultureMarketingMusic & TechnologyMusic CultureMusic Marketing

How to setup and run a Discord server

September 15, 2021
by Janelle Borg

How to create and build your own online community on Discord for your fans and followers...

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Creator CultureCreator MarketingCultureGaming CultureMarketingMusic Culture

Overcoming The Adpocalypse: How Much Do YouTubers Really Earn?

September 12, 2021
by Janelle Borg

Discover how YouTubers are thriving despite the "adpocalypse" and learn about alternative revenue streams available to content creators.

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MarketingBuild CommunityCreator CultureGaming CultureMusic CultureMusic Marketing

Discord Music Servers: The Ultimate Playground For Creatives And Musicians

September 3, 2021
by Janelle Borg

Discover the thriving community of creatives on Discord and explore its expansion beyond gaming, attracting musicians, celebrities, and content creators.

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Business and MusicCreator CultureMusic & TechnologyMusic CultureMusic Industry

How A Viral Song On TikTok Turned Into An Artist’s Worst Nightmare

July 15, 2021
by Janelle Borg

How going viral on TikTok, a dream for most aspiring artists, turned into a nightmare for one.

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CultureCreator CultureCreator MarketingMusic CultureMusic IndustryMusic Marketing

Has social media killed the “superstar”?

July 1, 2021
by Janelle Borg

Video killed the radio star, but it seems like social media killed the superstar.

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