Followers Don’t Equal Fans.
2020 has taught artists and their teams that to effectively leverage social media you need a measurable repeatable strategy.
Retention: The Most Underrated Concept For Artist Strategy
Discover the principles of building a successful artist profile, including the importance of attention and retention. Understand how to retain your fans and turn their attention into referrals and revenue.
Clubhouse strategy for musicians
Bas Grasmayer's regular Build Community column explores how musicians can effectively leverage Clubhouse.
Beyond the Spotlight: Artist Managers and Their Impact on the Music Industry
Discover the role of artist managers and their importance in the music industry. Learn about their tasks, from pitching artists to record labels to coordinating all aspects of an artist's career.