Web3 & The Music Industry: A Revolutionary Duo
Web3 is reshaping the music industry, offering artists a chance to take centre stage with blockchain-based services and decentralised platforms.
Spotify Fan Study: About Music Across Borders
According to the latest Spotify fan study, artists from all four corners of the world continue to break barriers. In addition, music fans are no longer limited to their geographical area when it comes to their listening
5 Ways To Successfully Identify the Best Target Audience for Your Music
Finding the best target audience for your music can make or break your career. Casting a wide net from the very beginning can be counterproductive, as you’d be spending time and resources on people who are not into
The Soundtrack Of A Generation: Behind Gen Z And Millennials’ Music Preferences
Spotify’s Culture Next report explores Gen Z and Millennials’ listening habits vis-a-vis the Covid-19 pandemic, digital trends, and last year’s social justice movements. The Gen Z and Millennial Landsca
The 5 pillars of fan engagement
Janelle Borg explores the five key principles of fan engagement, a key component of marketing for any musician or creator.
8 Bots for Building Your Discord Fan Community
These tools can help you get the most out of Discord when building your fan community.
How To Really Engage With Fans: 5 Underrated Fan Engagement Tools
Don't let fan engagement feel like a chore - immerse yourself in your fan community and enjoy the benefits of direct conversations, a more connected fanbase, and new business opportunities.
Followers Don’t Equal Fans.
2020 has taught artists and their teams that to effectively leverage social media you need a measurable repeatable strategy.