Why is everyone starting a podcast?
Content creators, media companies and multinationals all seem to be jumping on the podcast bandwagon. But why have podcasts become so popular? Let’s start by having a look at the current statistics. In
Why are small music venues closing down?
In the Reeperbahn district in Hamburg, Germany, there’s a sign that reads “Dear (future) neighbours, please keep in mind: this area has been dedicated to culture, arts and music for many years. The sounds belong
The Soundtrack Of A Generation: Behind Gen Z And Millennials’ Music Preferences
Spotify’s Culture Next report explores Gen Z and Millennials’ listening habits vis-a-vis the Covid-19 pandemic, digital trends, and last year’s social justice movements. The Gen Z and Millennial Landsca
Why clearing samples is crucial
It’s safe to say that pop, hip hop and samples are inextricably linked. Some of the best songs of all time materialised because of samples. Think the Notorious B.I.G’s Mo Money Mo Problems and the Diana Ross
What Happens When Labels Refuse To Release An Artist’s Music?
Popstar Raye has recently made headlines after claiming that after 7 years with Polydor (which is owned by Universal), she is unable to release her debut album. Raye explained her dire situation in a series of twee
What can music learn from games?
Forget The Beatles or BTS…the video games industry was worth over US$90 billion in 2020. This figure is expected to reach US$256.97 billion by 2025. [Source: Tech Jury] To put things into perspective, total music i
Music Streaming Payouts: How Much Do Artists Actually Make From Streaming in 2024?
Discover how much artists earn from music streaming in 2024. Explore payout structures of Spotify, Apple Music, and more, and learn all about the pro-rata and user-centric payout models.
An Overview of Music Branding in the 2020s
Streaming, NFTs, brand partnerships, crypto, communication strategies, social media calendar…right-brained individuals do not get into music to deal with all these buzzwords! However, the changing consumption
Is Music Gaming Stealing the Spotlight from Traditional Tunes Among Gen Z?
The COVID-19 pandemic and its consequences acted as the catalyst that propelled the gaming industry to new heights. Animal Crossing quickly became a lockdown pastime. Politicians such as Joe Biden, Kamala Harris an
Spotify’s 15th Anniversary: Its Impact On The Music Industry
In commemoration of Spotify's 15th anniversary, we'll be exploring Spotify's impact on the music industry through 13 features that the Spotify team has introduced to the world.