For content creators and musicians, promoting links and re-routing fans to different pages is part and parcel of the job.
But what if there’s a way to make things easier?
Enter smart links, a.k.a links on steroids. While a normal link routes your fans to one page, smart links direct them to multiple pages on the web, presenting a 360-degree picture of your work.
Smart links encourage fans to stream your music, buy merch, purchase concert tickets, pre-order your records, and so much more.
Best of all, smart link services such as Amplify.link empower you to analyse audience insights in real-time so that you can tweak your marketing strategy on the fly.
Where should I place my smart links?
The opportunities for smart link placements are endless.
Here are our top 5 smart link placements that will guarantee results:
Social media bios and posts
Placing your smart link in your Instagram, Facebook, TikTok and Twitter bios and YouTube about page should be a no brainer, as your bio section is one of the first things that social media users check when they land on a profile/page.
It also makes promotion and marketing a lot easier. You can simply add a “link in bio” caption to your post, de-cluttering your feed from long links.
Furthermore, a simple “link in bio” caption actually encourages, rather than deters, your audience from checking out your material.
SoundCloud track descriptions
SoundCloud is the go-to platform for a lot of emerging artists.
Unlike other digital streaming services (DSPs), SoundCloud enables you to upload your material directly to the platform, without having to rely on a third-party distributor to do so.
It’s one of the most artist-friendly services out there, so you should maximise its potential.
When uploading new tunes, start including smart links in your track descriptions. This way, you can convert casual listeners to fans and customers.
Building a mailing list of people that are loyal to your brand is an excellent way of ensuring that updates are reaching people who are actually interested in your brand.
Always add a smart link to your mailer. This directs your most loyal fans to your merch store, Patreon page, streaming platforms, official website and so on. The money’s in the list, as your mailing list is a tool that can turn your passion into a career.
Including a smart link in your press releases and pitches ensures that industry folk can easily access your material. It only takes seven seconds to make a first impression, so don’t waste this opportunity.
Your electronic press kit is your gateway to success. If you’re not familiar with the term, it’s a “CV” that showcases your wares to industry people such as journalists, promoters, booking agents, A&Rs and so on.
Your EPK should include press photos, an updated biography, links to press reviews, links to your latest release, tour dates, social media links and contact information.
Every link should be a smart link, as this facilitates the end user’s job and ensures that you have a better chance of getting picked up by whoever you’re trying to impress.
What features are included in an Amplify.link?
Customisation – Make use of our sleek and user-friendly templates to offer a heightened brand experience to your fans.
Insights – Amplify.link combines metrics from different channels, enabling you to amp up your marketing strategy and target new geographical areas and demographics.
Shop – Monetise your following by showcasing your merch through your Amplify.link.
Custom subdomains – A custom subdomain screams “professionalism” and ensures that end users take you seriously. Boost your brand experience by opting for a custom subdomain for your Amplify.link.
Mailing list sign-up – This feature prompts link visitors to join your mailing list at every step. It enables you to convert casual visitors to long-term fans.